Our Executive Team


Michael T. Lucas, CEO

Michael T. Lucas is the CEO of TradeMotion and a recognized thought leader in information management, traceability solutions, and comprehensive serialized data warehousing. Being a leader in eCommerce automotive parts procurement, TradeMotion is used by 6,000 dealerships nationwide and is the preferred eCommerce solution for more than six of the largest auto manufacturers in the world. Mr. Lucas is also the Co-Founder of Frequentz,a technology leader in complete supply chain traceability. Frequentz serves the agricultural industry, life sciences, retail (Food & Beverage), industrial (Aerospace and Automotive) and chemical industries globally.

TradeMotion and other operations are held closely by the intellectual property holding company, i3Brands. As Chairman of i3, Mr. Lucas has built a broad patent portfolio spanning across 32 countries. i3Brands has established several high profile customers through its operating entities, including Fortune 100 companies, leading automotive industry suppliers, and government and defense contractors. Having started his entrepreneurship at the age of 14, Mr. Lucas sits on the board of several technology companies and non-profit organizations.

A crowning achievement in his career was when Mr. Lucas was issued patent number 6,996,538 on February 7, 2006, which was the foundational platform to over 12 other patents pending in the United States.


Shawn Lucas, President

Shawn Lucas serves as the President (and Founder) of TradeMotion and Parts.com. Since September of 1998, Parts.com has been the first and leading Original Equipment, eCommerce solution for the automotive industry. Mr. Lucas took Parts.com public, and created a stock market value topping $1 Billion, during January of 2000. He successfully managed the turnaround following the dot com collapse, and has once again established TradeMotion as the leading automotive eCommerce solution. Mr. Lucas has launched eCommerce products for Nissan, Infiniti, Kia, Chrysler, Dodge, Jeep, Ram, Fiat, MOPAR, Subaru of America, Audi of America, both Volkswagen of America and Canada, Hertz, AutoNation, Time Warner Cable, and FedEx. He also led a recent partnership between TradeMotion and ebay Motors. Mr. Lucas also serves as the CEO and managing member of PartProtection, LLC, the first OE part warranty business within the automotive industry.

Mr. Lucas has spent his entire life in the automotive industry and is a serial entrepreneur. More than 3 million consumers are registered users of TradeMotion’s products and more than $500 Million a year is transacted on TradeMotion’s platform.


Royal Bryson, Chief Operating Officer

Royal Bryson is the Chief Operating Officer at TradeMotion and brings over 15 years of automotive experience to the team. Born and raised in Detroit, Mr. Bryson has been in the automotive industry most of his career starting as an Aerodynamics Design Engineer at the General Motors Tech Center, as well as a Marketing Manager for Ford Motor Company. Additionally, Mr. Bryson was a High Tech Management Consultant for Deloitte Consulting where his clients included General Motors, Toshiba, Hewlett Packard and Toyota. Then, leading a cross-functional team of operations, marketing, product and business development, Mr. Bryson launched a web-based portal called PartsOnline for the location and procurement of recycled auto parts at CarStation.com. Most recently, Mr. Bryson was an independent Business Development consultant hired to create and establish the OEM eCommerce platform for all major OEMs at eBay Motors, where he first established the relationship with TradeMotion.

Mr. Bryson trained in the United States Marine Corps OCS in Quantico, Virginia and received a full four-year Naval Reserve Officer’s Training Corp (NROTC) Scholarship. He holds a Bachelor of Science degree in Mechanical Engineering from Lawrence Technological University, a Master of Science degree in Mechanical Engineering – Fluid Dynamics from the University of California at Berkeley, and an MBA from Stanford University.


Darren T. Forster, Vice president of Sales

Darren Forster brings over 25 years of sales and marketing experience to his role. Prior to joining TradeMotion, Mr. Forster spent the latter part of his career in automotive representing Team Velocity and Reynolds and Reynolds. As the Regional Manager Mr. Forster was responsible for managing and securing dealers from Los Angeles to San Francisco. Mr. Forster’s sales career highlights, includes the Don Weinrich Award for highest territory Growth 130% in 2008, multiple sales club awards. He was directly responsible for managing Keyes Automotive, Hitchcock Automotive, LA CarGuy, SilverStar Automotive, etc. for his respective companies. Prior to working in automotive, Mr. Forster was COO for “Forster Bros. Entertainment, a family owned recording company. Mr. Forster represented the Sinatra Estate, the Gallo Winery, Sony Playstation, EA Sports, Activision and licensed over 500 songs for his video game clients. He also, helped produce the Saw 2 premiere and soundtrack.

Mr. Forster holds a Juris Doctorate from Pepperdine School of Law in Malibu, California.